The new direction of agro tourism in villages represents the priority of the Imereti Tourism Association. Nearly 230 village families are interested in the agro tourism business. The agrarian sector, which includes cattle-breeding, poultry farming, viticulture, produce growing, horticulture and bee-keeping, gives us the tools to develop agro tourism in Imereti region. Tourist programs also include traveling, visiting historical monuments, studying Georgian national traditions, songs and dances, etc. In order to create and develop agro tourism centers with local Georgians families were chosen in Zestaponi region, 45 families were chosen in Tchiatura region, 35 in Bagdati region, 30 in Tskaltubo region and 25 in Terjola region. The selection of new agro tourism possibilities in other regions is underway.